Despite more than 25 years in corporate sales and marketing where I held key positions with leading Canadian manufacturers and retailers, in 2007, I decided to follow two passions - #1 cars and #2 working on the front lines dealing directly with customers.
My success in the corporate world centered around my ability to understand the needs and objectives of my clients and by working with them in a win/win fashion to add value to the relationship. Since I am most comfortable working in a collaborative relationship as an advisor and resource to my clients, I decided to get into the automotive retail business but soon discovered that my “customer-first” approach was not how the industry worked most of the time but my clients appreciated the New Way to Buy a Car that was key to the way I operated. I soon devoted myself to bringing my education-based, customer-oriented approach to my clients both in the store and online.
I am still active in the dealership but in a Digital Marketing role although I continue to write on the topics of Buying a Car, Owning and Servicing a Car, and Getting the Most from the Available Technology in Your Car via my blog “A Friend in the Car Business” as well as answer customers’ questions. Please contact me via my various online portals if you or a friend has a transportation dilemma that needs resolution. Maybe I can help.
Gordon Wright is licensed by OMVIC to sell motor vehicles in Ontario, Canada, however, the purpose of this website is to help car buyers and car owners wherever they live to be smarter shoppers and to be intelligent car owners.
Read My Blog
If you would like to read some of the hints, tips, and thoughts I have published as part of your research, I invite you to read my Blog which you can find at A Friend in the Car Business. Click the link and leave a comment if you find something helpful.